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Produce purveyor at Ferney-Voltaire's Saturday market |
Some merchants arrive by 5 AM to
set up their stalls at Ferney-Voltaire’s Saturday market. By 8:30, the marché is open
for business. The Ferney market is
famous in this region, and because it borders Switzerland, it’s one of the more
expensive ones in France. Most of
the vendors live hours away, but most of the customers live in the Ferney area
or in the Geneva suburbs. But shoppers
from Lausanne will drive 40 kilometers to buy produce in the Ferney market at
prices that they perceive to be less expensive than what they would pay in
Swiss grocery stores.
Although I buy more produce at Ferney’s
less expensive supermarkets than at the marché, I go to the Saturday market
because it’s a celebration. The quiet
town mutates into a retail festival, with one section of the main road devoted
to the sale of food and the other section allocated to clothing. Rectangular polychromatic umbrellas transform the streets into
narrower passageways where young parents push baby carriages, elderly couples
walk arm in arm, middle-aged men and women fill backpacks, baskets, or shopping
carts with food for the week, and children whine for chocolate or churros.
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Shoppers at the Ferney market |
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Customers at a butcher's stall |
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Lining up at a cheese seller's truck |
The Ferney market is a United Nations of
shoppers. This area is home not
only to the French, but also to an international array of personnel employed at
the various NGOs and UN agencies in Geneva as well as at CERN. So milling about the marché, inspecting
assorted fruit, vegetables, breads, cheeses, meats, pasta, olives, wine, flowers,
clothing, tablecloths, fabrics, jewelry, books, and ready-to-eat food, are
Africans, Chinese, Indians, Americans, Arabs and multilingual Europeans. But
interacting with the vendors requires some knowledge of French.
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Of course, there is appealing fresh produce |
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Cheeses from the region |
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Beaujolais wine, produced two hours from Ferney-Voltaire |
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Teas |
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Moroccan olives |
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French olives for tasting |
Few of the merchants are actually
farmers. Most are produce
purveyors who create colorful tableaux with overpriced fruits and
vegetables. Fishmongers drive more
than four hours to Ferney and then they transform their long refrigerated trucks
into extended display counters to sell fresh fish and seafood from the Mediterranean Sea. Bakers
retail baguettes and pain au levain as well as unusual loaves that can’t be
found at local boulangeries (such as breads made with chestnut flour, or with figs,
cranberries, or hazelnuts). And
cheese sellers often give miniscule tastes of raw milk cow, goat, and sheep
cheeses that are produced in the region.
Then there are immigrants who market ready-made food, such as paella,
schwarma, tagines, and fried plantains, and French natives who sell vin chaud (hot spiced wine) or choucroute (a dish of sauerkraut covered with anemic-looking sausages and
thick slabs of pink ham riddled with fat).
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The fishmonger's display |
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Specialty breads |
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North African food for sale |
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Choucroute |
Grand Rue, the cobblestoned pedestrian
street, is where weary shoppers sit in the sun at outdoor cafes and watch women
contemplating the skirts, blouses, hats, stockings, soaps, and jewelry that are
displayed along the other side of the road.
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Taking a shopping break at a cafe on Grand Rue |
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Trendy tops |
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Sweatshirts printed with fictitious American college names |
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Lingerie stall |
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Winter hats |
The marché, crowded, animated,
carnivalesque, closes at 1:00.
Customers leave. Merchants pack their trucks and head out to their next destination. Cleaners remove the rubbish and sweep
the streets. By 2:30,
Ferney-Voltaire returns to its tranquil, provincial, sleepy self.